Facebook on iPhone
Back to Success Stories

Maximizing Effective Communication Using Social Media

Engagement of TBG staff helps ensure each reserve is getting the technical assistance and attention needed...

Challenge

A strong social media presence is all but a requirement of organizations dealing with the public. However, while social media may seem quick and easy, successful strategy takes time and effort.

Solution

TBG communications staff writes weekly social media posts, targeted month long campaigns, and posts highlighting press releases and new products for six social media accounts operated for NOAA’s Office for Coastal Management and two partner accounts. Staff determine the theme and messaging for each campaign and monitor engagement.

Insight

Due to the consistent voice, quality of content, and engagement social media audiences for Twitter and Facebook grew to over 14,000 and 23,000 respectively. NOAA’s Office for Coastal Management has also received over 15 Great Gov Tweets and praise from the Department of Commerce for creativity and innovation.