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Fast Draw Animations Provide Effective Risk Communication

TBG’s visualization specialist worked with NOAA’s Office for Coastal Management and other federal partners...

Challenge

Communicating risks effectively requires strong messaging in order for communities and individuals to inspire risk-wise behaviors. In today’s fast paced world, short highly visual messages are more effective communication tools.

Solution

TBG’s visualization specialist worked with NOAA’s Office for Coastal Management and other federal partners to turn risk communication messages for both storm surge and tsunami preparedness into short “fast draw” animations.

Insight

Not only were these videos visually appealing, they kept the message short and sweet which appealed to stakeholders. The storm surge and tsunami animations have been viewed over 58,500 (since January 2015) and 12,000 (since July 2016) times respectively.